Come to the New Blog!

photo from fl000

The time has come. Believe Notes is officially closed, and Sincerely, Jackie is open for business!

Please come with me to the new Sincerely, Jackie blog. I promise to not only continue bringing you the same awesome candid insights, but I'll be bringing you even more exciting new things.

I'll see you at the new blog!

Sincerely,

Find Sincerely, Jackie on Twitter, Pinterest & Instagram

One of the scariest parts of re-branding, for me at least, is the idea of losing my followers because of a name change. However, I have finally stopped letting fear run my business, and I have taken the reins back.

After announcing Sincerely, Jackie last week, I quickly went to work updating all of my social media handles and letting my followers know that I'm the same person,  just with a new (better) name. I'll also be leaving my profile picture the same, so if you see a curly haired girl, it's still me!

For a reminder, this is me:

If you were already following me on Twitter, Pinterest, or Instagram, you may have already noticed a change. Unfortunately, the handle "sincerelyjackie" is already in use just about everywhere (luckily it's being used by a variety of different people, aptly named Jackie, who find the name as charming as I do. I wish I could sweet talk them to hand the name over, but alas, I am not that persuasive). So I have instead decided to go ahead and use the following:

Twitter: @jackiemdesign
Pinterest: JackieMDesign
Instagram: SincerelyJackiePaper

To make things easier, I have also made my "personal" name on all of the accounts Sincerely, Jackie. This way you can find me by either JackieMDesign or Sincerely, Jackie. See, easy!

I invite you all to join me in my day to day posts and behind the scene antics!

(oh, and a Facebook page is coming soon! Hold tight!)

Sincerely,

Sincerely, Jackie

Folks, I am ready to share my little secret, the project that has been consuming every moment of my life lately, and the one thing that feels so true to my purpose, that I cannot even begin to explain it.

Back in February, I got a phone call from Jess Lively. It was out of the blue, and I sat, shocked, for quite some time after we chatted. She wanted to work with me. Somebody I have admired reached out to me, to work with me. It kind of knocked my feet out, I was so floored. Little did I know, but that conversation would change my life. It put into motion a new business purpose, new design projects,  new confidence, and a handful of new friendships.

In March, I attended Jess's Business and Life With Intention Workshops, where my future continued to take shape. I had been struggling with Believe Notes for some time, and I was allowing myself to make excuses for holding back the business because I felt like the business wasn't truly representing me and what I had to offer. During Jess's workshop, all of the participants were asked to write down the things that come naturally to them, and to think about how those things help people. I jotted down words like "talking, connecting, designing, simple, clean, quality, cherish, believing in yourself, vulnerability, let it be". As I wrote, I was getting more into the real meaning of who I am, and I was getting farther away from what I had set Believe Notes up to be. We went around the group and shared what we wrote, eliciting strategic thinking and feedback. When it was my turn, I was floundering a bit in connecting Believe Notes to my purpose. Then, Elizabeth interrupted and said "Jackie, you are so sincere in who you are, and I just don't think 'Believe Notes' is you".

Jess had kept saying that the things in your business should feel like a warm cozy sweater, so when Elizabeth said "what about 'Sincerely, Jackie'?", I was suddenly transported to a comfy spot in front of a fireplace, wearing my favorite sweater and sipping hot tea, I knew I had my new business name and purpose.

So, with that, the wait is finally over. I am so thrilled and excited to announce that, coming as soon as possible, Sincerely, Jackie will be my new name.

I love designing charmingly simple, yet perfectly sophisticated wedding invitations. I love getting to know my clients and becoming a part of their life - from weddings, to new homes and births. I love having the opportunity to do what I love and love what I do, and I am so excited to able to bring more of what I love into my business.

Over the next few weeks, you will notice new branding, a new blog & shop title, and some other small updates. As I continue to roll out Sincerely, Jackie, I will be sure to share what is happening and if there are any changes that you need to know about. I invite you to join me in my journey and I'd love to hear what you think of the new business direction!

Saying Goodbye to Believe Notes

This has been an emotional few weeks. This coming Friday I will reveal my new business name and a little preview of my logo. I am SO excited, however, as I prepare to officially close Believe Notes and open my new business, I've been dealing with a heck of a lot more fear than I ever imagined. I've come to realize that I am a perfectionist, and the moment I started to think that things wouldn't be perfect, I panicked.

And aside from being a perfectionist, I am also insanely sentimental and I don't think I deal well with change. Believe Notes has been an amazing adventure, and such a huge part of who I am. Letting go is turning out to be heartbreaking, in the it-wasn't-you-it's-me way, and the we're-better-off-apart way. It's crazy to think that this little business, that I started as a hobby so many years ago, has taken me to this point in my life. I'm filled with gratitude, great fortune, and a ton of amazing friends and peers - all thanks to Believe Notes.

So while I say I'm having a hard time with the announcement on Friday because of my perfectionistic tendencies, rest assure that it's a bit of a cover up. 

I realized that things don't need to be perfect, they just need to be right. And trust me when I say that everything is finally starting to feel right. Believe Notes has showed me the value of dealing with my fears head-on and using them to grow and learn, which always ends up feeling so amazing (scary, but amazing). My new business name is right, my new logo is right, my new attitude and business purpose - it's all right, and I am so excited to be moving in this direction.

And you know what, being scared is right. It's normal, it's OK, and I'm allowing myself to embrace these moments of fear, because they fuel me to continue to do the right thing.

So, everybody, please join me in saying goodbye to Believe Notes, my beloved business that has taken me on a journey I could have never imagined taking. I'd love it if you could all leave comments about how you met me/heard about Believe Notes, why you've followed me along the way, and what your most looking forward to for the new business.

Don't Allow Fear to Stop Your Business From Growing!

This is a so-real-I'm-shaking-as-I-write-it post. Lately I've felt a little like I've been dealing with a severe case of writers, designers, and an overall creative block. At one point last week, I felt panic creeping up through my stomach, and I knew, in that moment, I needed to get to the bottom of the craziness. So I've been spending a lot of time thinking about what happened to make me all of a sudden feel this way, and I realized what it is.

My business is growing and I am terrified. Absolutely, dibilitatingly terrified.

There are so many things I know that I need to do to continue to let my business grow, and I was SO certain about these things until a few people planted a few seeds of doubt in my mind. And then those seeds began to grow, and then before I knew it, I had allowed a garden of fear grow. Instead of spending my days just doing the things I knew I needed to do, I found myself thinking about them, analyzing them, and then thinking of a million reasons NOT to do them.

For example, hiring an intern. I need an intern, I need somebody to help me prep files, place orders, research new products, and manage some of my vendor contact relationships. Having an intern would free me up to spend quality time on my new business and working one-on-one with my clients in a more timely fashion. I need an intern.

But when I told a few acquaintances about my need for an intern, they kind of looked at me sideways. One person even said that I shouldn't bring on an intern because I work full time, and do I really want to have an intern spending more time on my business during the day than I do? My gut was screaming "yes! Yes that's exactly what I want! I need somebody to help me when I'm not around", but the way this person was making it sound, I began to feel ashamed for wanting that, and like I would be losing the quality of my business. She asked, "What if they screw things up, and you wouldn't even know until you're home from work?", insinuating that I would then be spending more time fixing the mistake than getting any work done.

That was the bad, bad seed. Which grew, and blossomed, and began spreading like a weed through all of my other business ideas.

What if I hire a lawyer to do my trademarking and then the trademark got rejected?

What if I hire somebody to do my website and it doesn't look perfect?

What if I invest in my new business, and then NOTHING comes of it?

What if I invest in my business, and then something DOES come of it, and I can't keep up with it, and have to turn people down, thus halting my growth all together?

WHAT IF I FAIL AT EVERYTHING?

You see, that seed is a damn weed.

But I am no longer watering it.

If I can't launch my business this month, as planned, that's OK - it will launch as soon as it's perfect. I'm going to hire an intern. I'm going to continue to invest in my business, and it will continue to grow. I am going to launch an amazing, successful, luxury wedding invitation line. I am going to succeed.

And I am going to do it all by just taking each and every small step, and just doing it.

I'm going to do it. Say that with me: I am going to do it. I am, I am, I am.

Alright, excuse me while I go and put up a listing for an intern...

Believe Notes - Featured in WellWed Magazine

In all of the hustle and bustle lately, I have fallen behind in sharing some exciting things that have happened for Believe Notes! Better late than never, right?!

This past fall I had the pleasure of working with WellWed Hamptons for some styled shoots in their Fall/Winter magazines. There was a bit of a delay in the magazine hitting stands, due to Hurricane Sandy, but it was worth the wait! The samples arrived to me a few weeks ago, and I am so excited about seeing my work in print!

I created custom gold embossed escort cards, which have been a huge part of the inspiration behind some of the new invitation suites you'll see when I launch my new business. WellWed also featured my iPad covers. Unfortunately the timing of that wasn't perfect, since I no longer sell them. But hey, they look great in the magazine!

I'll also be a part of their upcoming Spring/Summer edition, and I can't wait to see what beautiful inspiration they've cooked up!

Life Lately

The past few weeks have been insanely busy. Between all of the work that goes into a full out rebranding, to trying to keep up with having a life (what's that, you say?), I feel like I'm a bit frazzled lately. I've been spending every evening, after work, keeping up with current orders, and then I spend 24/7 on the weekends working on my new website, shop items, and general rebranding things.The good news is that I'm planning on officially launching my new business next month. I'm scared and excited and totally, completely ready.

Since I've been working so hard lately, I realized that I haven't been sharing the non-business things that are going on, so I thought I would give you a quick recap, and then some longer posts throughout the week.

So, for now, here's what the past two or so weeks have looked like.

FRIST ROW: I have mild Celiac's disease, which is a gluten allergy. I don't always follow a gluten free diet, but I have been really trying to stick to it lately. Aside from pizza (my ultimate weakness), GF living isn't that difficult for me, I love yogurt, smoothies, salads, and the occasional GF baked item.

SECOND ROW: Design work has been great lately. Lots of fun projects, plus all of the design work I am doing for my own new business.

THIRD ROW: Last week my husband was doing some work around the house when a picture frame fell and cut him down his forehead. I had to take him to the hospital, and luckily it was something they were able to glue back together. Fingers crossed that he doesn't end up with a Harry Potter scar on his head.

As I enter this week, I am hoping that there aren't any bumps in the road (or my husband's head) so that I can keep on moving along with the groove I've got going.

Thanks everybody, really, for reading this blog and supporting me every day!

Custom Recap: Emma's Birth Announcements Featured on Oh So Beautiful Paper

Oh my goodness, I'm not even sure where to start with this post. Last week was both a rough and an amazing week, all in one, and so many things have happened in such a short amount of time. First things first, thank you all SO much, from the bottom of my heart, for all of your love and support around my first newsletter. I cannot believe how many of you signed up and showed your support. The emails were pouring in, and it sounds like you're all almost as excited as I am about my new business name and logo! In fact, you all showed SO much support that my subscriber list doubled in the 12 hours after I sent the newsletter! I ended up sending a second email to everybody that signed up late and missed the first one. Wow, I am just so overwhelmed, thankful, and excited to be starting my new business chapter!

And in fact, the newsletter leads me into this here post. I wrote in the newsletter how I had submitted a special design to Oh So Beautiful Paper for feature, and that I had my fingers crossed that the design would be picked. I've submitted plenty of things to OSBP before - it's THE blog for stationery design, and it's also difficult to get a submission featured - so I know better than to get my hopes up. However, I was really hoping that the custom birth announcements I created for baby Emma would get picked.

Anyway, after the newsletter went out, somebody tweeted me to congratulate me on my Oh So Beautiful Paper feature. To be honest, I was mortified - I didn't mean for the newsletter to sound like I had actually been featured, and I was afraid my friend has mis-interpreted what I wrote in the letter. So I quickly tweeted back to her that I was not featured, but keeping my fingers crossed for a future feature. She quickly tweeted back with this link. I swear to you, I had NO idea that the design was picked up for the feature, and the timing of it couldn't be better/more ironic! I nearly fell off of my chair when I saw it!

My very first Oh So Beautiful Paper feature, and I am so, so, so excited - not only about the feature, but to share the design and story.

So without further adieu, please meet Emma.

These sweet announcements were inspired by both my Aerial and Falling in Love designs, and they were printed on shimmer paper and paired with lovely pink metallic envelopes.

Aside from how beautiful the invitations came out, the story behind them is even more beautiful. If you look really closely at the design, you'll see two dates, the date Emma was born, and the date she was brought home from the hospital. I asked Emma's mother to share her story, and here's what she wrote to me:

Emma Claire and her identical twin sister, Gabriella Hope, were born 16 weeks premature at 24 weeks gestation on Friday, July 13th, 2012. Gabriella’s lungs were too immature to survive and she passed away 2 hours after she was born in our arms. We were told it was not likely that Emma would make it, but she continued to defy all odds with each day she spent in the NICU. After 6 months in the NICU, Emma came home on January 11th, 2013. Since we were so consumed with having her in the hospital when she was first born, we didn’t get a chance to send out birth announcements. When she started getting close to coming home, we decided we would send out a coming home announcement. It was important to us that the announcement illustrated how far she had come in her first 6 months so we knew we wanted to include her birth stats as well as her coming home stats. Jackie took our ideas and created the perfect announcement to celebrate our brave little girl! - Karen, Emma's mother

After hearing little Emma's story, I sincerely think we created the perfect announcements. I'm not sure if Karen selected the Falling in Love design for this reason, but I absolutely love the way the top of the design starts out with teardrops, which slowly fade into falling hearts. I think it's such a sentimental and special way to really capture little Emma's journey and both the sadness and joy that the family has been through over the past year.

Please join me in sending lots of love and hugs to baby Emma!! And thank you, Karen, for letting me take, even just a small part, in little Emma's journey!

Newsletter & Coffee Talk

 A few weeks ago I announced that I would be launching a newsletter as a way to better bring information and updates to all of you, and I am really excited to say that the first newsletter will be sent tomorrow! My friend and fellow designer, Brooke, helped me create a really beautiful template by coding it all nice & nice. Thank you Brooke!

So now that I have it basically finished, I want to share a few thoughts I have on the process.

First off, what is the purpose of my newsletter? As I began typing it, I really felt like I was sharing things two people might discuss while sipping caffé lattes at a local coffee house. It felt casual, comfortable and personal. I realized that I view this blog as the more formal form of communication, as if I was giving a presentation to a large audience at a conference. On the other hand, the newsletter is like all of the informal conversations that happen between friends before-hand. The newsletter is where I share with you how I feel, what I'm excited/nervous about, and what my big plans are. Maybe, in the future, you'll hear me formally address some of the topics here on the blog, and sometimes you'll hear about things that go on behind the scenes that are just between us coffee sipping friends.

So if you're interested in having coffee with me, once or twice a month, I invite you to sign up for the newsletter.

I'll also share some insights around my blog, shop, and products. It's important for me to give an accurate view of what it's like to grow a business, and the things that work and things that don't. I plan on offering up which blog posts were the most popular, what shop products sold the most, and what new products and offers I have available. Maybe I'll call this section of the newsletter a trend update?

So if you're interested in hearing about the posts and products that have been the most popular, I invite you to sign up for the newsletter.

If you want to hear about sales, promotions, and new items, I invite you to sign up for the newsletter.

And above all else, if you want to hear me talk, unguarded and openly, about the strategy, dreams, and goals for my business, I invite you to join the newsletter.

Sign up today, so that you get the very first newsletter, which is being sent out tomorrow!

March 2013 Recap - Rebranding, Finding Purpose, and Custom Projects

Every time I get together with friends or family, they always ask "what's new", or "how's the business", and I always give the same answer "nothing new, business is good". But the truth is, there's a lot new, I just don't know where to start, and, since the questions are probably more courtesy than curiosity, I don't want to bore anybody with a long-winged answer about what's been going on with the business.

This month alone has been huge, so I thought I would do a recap, including things I already shared on the blog, and some of the things that have happened behind the scenes.

March started off with a bang, when I attended Jess Lively's Business and Life With Intention workshops up in Boston, MA. I met a group of amazing ladies and they encouraged me to take the next steps that my business truly needed. With their guidance and support, I decided to bring a more focused purpose to my business, change my business name, and start a newsletter. (ps - if you want to hear more about the business name and purpose, sign up for the newsletter). I've also been working with Jess on one heck of an awesome project, and I cannot wait to share the fruits of our labor in April.

With all of the new things going on, and adding a rebranding to my plate, my free time has dwindled to less than nothing. I have learned the beauty of outsourcing, and I have not been disappointed. My free time suddenly became very valuable, and hiring people to help me do the things I needed to do, but didn't have time to do, has been so nerve wrecking and rewarding. I didn't realize how much of a control freak I was until I decided to start letting go, but boy, I am so glad I did. I hired one of my most favorite designers (and friend) to create my new logo, and I cried when I first saw it. Guys, I just cannot wait to share it with you! I'm also going to be hiring somebody to rebuild/update my new website - I build the Believe Notes website myself, and I just don't have to time to fiddle with it. I'm also starting to think about hiring an intern, assistant, or marketing specialist to help free up some of my time for designing while still growing and marketing my business. (a formal announcement hasn't been made yet, but if you or somebody else you know is interested in joining me, please let me know!)

One of the biggest things for my new business is growing my portfolio. I want to offer brides the most stunning custom invitations ever, so I took a leap of faith and decided to waive my custom design fee in order to attract more brides. So far I have had mixed results, lots and lots of inquiries, but only a few bookings. The offer is still standing, so please continue to take advantage of it an spread the word.

Ironically enough, my #1 blog post this month was my curly hair guide. The post has gotten more than 10x my average views and was pinned over 200 times. I should have known that there were a ton of you curly girls out there, just waiting for the best tips ever - trust me, I've been there! I'm contemplating a monthly post dedicated to curly hair. Would you be interested in reading it?

Behind the scenes, my home is a wreck, my fridge is empty, and my eyeballs are so dry (from the constant computer screen exposure) that I started leaving eye drops next to all my hand lotions.

Speaking of outsourcing, my husband and I have decided it might be time to hire a cleaning service. Between my full-time job, business, and graduate school, and all of his overtime, we acknowledge that we just cannot keep up with daily maintenance. I'm a cheap chick at heart, so we've been waiting to see a groupon for a cleaning service.

But even thought our dining room table is covered in samples and my office has been taken over by orders and packaging supplies, I think it's all kind of great, because it means I am growing, growing, growing. Using social media efficiently has helped cut down a lot of my time during the day, but I think that once I add a few extra pairs of hands, I'll start to be able to breathe again.

Here are some of my personal highlights from March:

1- Finding my business purpose
2- Establishing a relationship with amazing specialty printers
3- Seeing my work in print in the latest issue of WellWed Hamptons magazine
4- Finishing up an amazing project with Jess Lively
5- Doing some logo work for a few local, talented photographers

So there you have it, my March recap. It's no wonder I sprouted my second grey hair! Thank you everybody for your continued support in my business and blog, if there's ever anything you want me to talk about or share, please let me know, as I want to give you as much value as possible - and, as always, I love comments, so please leave one if you're feeling the urge.

Super Efficient Tips for Social Media

A question that I get on a fairly regular basis is "how do you do it all?", and while I did address this question back in July, my business has changed so much since then, that I feel like I need to address it again.

My stationery and design work have nearly doubled since July, and I think a lot of the increase has to do with the amount of effort that I put into my own business. Effort, though, doesn't need to mean "hard". There are a lot of easy things that I have been doing in order to minimize my time in front of the computer during week nights, and still make it seem as if I'm spending a ton of time on everything. Since I work full-time during the day, I simply cannot spend hours every day worrying about social media, blogging etc, so instead, I have found a way to grow my business through social media, while minimizing the time I spend doing so.

So here is how I use social media to my advantage:

There are two BIG tools that I cannot live without right now - Blogger and HootSuite. I typically spend Saturday and/or Sunday mornings writing my blog posts for the whole week. I then use Blogger to schedule those posts in advance, copy the permalinks and head on over to Hootsuite to schedule tweets for when that post goes live. By using scheduling, permalinks and Hootsuite, my blog views have nearly doubled in the past three months. I'm sure the improved passion and content behind my posts has contributed as well, but I'd like to give a lot of credit to my new scheduling system. It takes me between 2-3 hours to write my weekly posts and schedule them.

I also know that sending one tweet a day is really not going to help me hit my target audience. So, again, I use Hootsuite to schedule between 10-15 tweets a day, and I have my Facebook page linked to Twitter, which means that those same posts are getting out to my Facebook page all in one shot. My scheduled tweets highlight recent products, blog posts, popular items, and other business things I want to share. I also make sure to send a lot of tweets that aren't product links and blog posts, because it's so important to use social media to connect with my followers as a human being and person. Since I want to feel "human" about my tweets, I schedule them the night before or morning of. By scheduling the important posts and topics, when I check twitter throughout the day, I don't have to worry about coming up with content, instead, I can just spend my short amount of time responding to interactions and keeping up with the activity that my scheduled posts have created. Since scheduling my tweets, managing interactions carefully, and being as active as possible, I have gained over 50 followers in just a few weeks! It takes me about a twenty minutes to a half hour to schedule all of my tweets for the day.

Speaking of linking Facebook and Twitter - while I do like having the convenience of linking the two, I plan on unlinking in the future, and using only Hootsuite (or the FB post scheduler) to post important updates. I'm not sure if this will impact my business or online interactions in any way, but I sure will be finding out soon enough.

So there you have it - how I have been using social media as efficiently as possible! How do you all use social media? Any tools or tips that I should know about??

Let's Work Together

The power of people coming together to support one-another is amazing. I saw it when the entire design came together in supporting me with Designers Care, and again when I attended Jess Lively's Business and Life With Intention workshops.

Since I first set my networking goal last year, I have really put myself out there and the response has been overwhelmingly positive. I've met people I probably would have never had the guts to meet had I not challenged myself to step outside of my comfort zone. I also discovered that I love sending sincere emails to people I admire. Not because I want anything from them, but because I just want them to know they they've helped me or inspired me in some way. When I get those types of emails it always makes my entire day/week, and I absolutely love being able to put that type of energy back into the world.

So, as I continue down the road of growth this year, and with some big business changes coming, I'm thinking that maybe you and I should ban together and collaborate on something amazing. Let's support one another - maybe you're an event planner and you're in need of the most special party invitations ever, email me, I'd love to collaborate and maybe you can help me plan something special for my branding relaunch! Maybe you're a photographer and you have clients that love high end specialty printing, let's make it happen! If you're planning a styled photoshoot,  if you're a web programmer looking for an updated logo, if you're a marketing specialist in need of a killer business card - please reach out to me and maybe we can help each other out!

I look forward to working with all of you and hearing your great collaboration ideas!

Want to hear more about what's going on behind the scenes? For business tips, sales, and other fun tid-bits, please sign up for the Believe Notes Newsletter!

Dealing with Mistakes with Sincerity and Grace

The past few months have been so life changing for me - I've made the choice to bring intention into my business plan, and I have some big changes happening behind the scenes. While I am really excited about the great things that are happening for my business, I don't want to mislead you and have you think that gorgeous custom projects and pretty features are the only things that go on for me.  Trust me, I have had a few "I don't think I can do this" days, and "what on earth have I gotten myself into" moments.

A few weeks ago I had one of my worst days since the iPad cover fiasco. I don't want to bore you with the details, but I'll say that involved a pretty big spelling mistake on the information card for custom letterpress invitations that were a rush order. The spelling mistake was never caught during the proofing stage and got approved for print with the mistake - the letterpress printers didn't catch it, and the assembly folks (ahem, my husband) didn't catch it either. In fact, the mistake was so easy to miss, that I think my bride may have sent a bunch of her invitations before realizing it.

As a designer, I felt like I failed. But after curling up in bed, and briefly allowing myself to feel like an absolute failure, I realized that moping wasn't going to solve anything. I gave myself about fifteen minutes to feel like crap, and then I got the heck out of bed and began reaching out to my designer friends for support and working my butt off to make the situation right. I emailed my bride immediately and apologized, apologized, apologized. I also found my best way to fix the situation and quickly gave her my recommendation. While we couldn't have the cards reprinted using letterpress, I was able to have them flat printed on the same cotton paper and mailed to my bride within 24 hours.

Was the situation ideal? Absolutely not. Did I handle it with grace and sincerity? I think I did. And to be honest, the fact that such a bad thing could happen and I was able to handle it in a way that my bride still trusted me and loved working with me is such a huge compliment that it absolutely reaffirmed how much I love doing stationery.

So to all of you small business owners, newbies, designers, or whatever - mistakes happen. Bad days happen, guilt happens, tears happen. It all happens and it's not fun, but it will not break you and does not mean you aren't good at what you do. These things happen so that we can learn from them and make our businesses better because of it. Emily Ley says it best in that we should hold ourselves to a standard of grace, not perfection. We cannot be perfect, but gosh darnit, if we can handle those imperfections with grace, we have accomplished a whole lot.

Do any of you have a mantra that has gotten you through a particularly bad day? I'd love to hear about it in the comments section.

Want to hear more about what's going on behind the scenes? For business tips, sales, and other fun tid-bits, please sign up for the Believe Notes Newsletter!

Custom Recap: Davis Family Branding

A few months ago I had the pleasure of working with a a member of my extended family, Gayle, who is my uncles mother, to create some really beautiful stationery for her and her husband, Ron. This past year, Ron and Gayle officially entered retirement, and decided to sell their home near Boston and split their year between a home in Florida and a home in Maine. Gayle was looking for a way to let family and friends know about their move, and how/where to contact them throughout the year.

The more Gayle and I chatted, the more I thought the project was along the lines of a family branding - so I went to work creating a style that we could use for calling cards, folded stationery and flat note cards. I came up with the idea of "Pine to Palm" since their year was spent half in the pines of Maine, and half in the palms of Florida.

I absolutely love the way everything turned out - the soft neutral colors, the gingham backer pattern and the blue envelope pull all of the different pieces together perfectly.

On their first drive down from Maine to Florida, Gayle spent a good portion of the multi-day drive writing notes to friends and family on her new folded cards - letting them know about the move.

She also keeps a stack of calling cards with her at all times, so that she can quickly give them to friends when they ask for her contact information. These cards might be my favorite part of the project, they are just so perfectly compact and pack a huge amount of information. These little cards clearly communicate what time of the year Ron and Gayle will be in Maine, and when they will be in Florida, plus their phone numbers and addresses for each location. What a great idea!

And the last element of the set is the flat stationery, which Gayle plans on using for special notes and correspondence. I love the idea of having an entire theme throughout all of the stationery you use, it's something that brands and businesses do - and I hope the trend catches on for families. It's such an organized, sophisticated way to represent yourself.

If you love the idea of family branding as much as I do, I would love to work with you and create your perfect set of stationery to represent all of the different aspect of your unique life. Contact me to start talking about making your ideas a reality.

3 Ways to Bring Purpose into Your Business

Just the other day I shared my experience with Jess Lively's Business and Life With Intention workshops, however I did not share how my own purpose changed/evolved because of the workshop. While I'm not completely ready to share all of the details, I am excited to share a few insights along with three key learnings that I think you can apply to your business immediately.

 1- Make sure that your brand is truly your brand. Does your company name really fit that special thing that you do, and does it roll off your tongue with pride when you tell others who you are? This was huge for me - and where I spent the majority of my focus during the workshop. It's also why I will be changing my business name in the very near future. I can't share the new name yet, but I guarantee that it feels to me like a warm comfy sweater I never want to part with (thanks to Elizabeth, for suggesting it! And thank you Jess for encouraging the brainstorm session that it resulted from!)

2- Does your branding actually fit you? I'm not just talking about your name here, but I'm talking about the design. The colors, fonts, textures, packaging, logos etc - do they all look like things you'd have around your house? Are they something that you're friends would see in the store and know immediately that it's so you? For a long time I felt like I needed my brand to be different and unique, but after much trial and error, what I found is that I actually needed my brand to be just the same as everything else in my life. Luckily, my colors and branding are very much my style - and in fact, if you were to have attended my wedding or walked into my home, you'd find yourself surrounded by the same whites, creams, aquas and corals that are also part of my brand. Correction, the style is part of my brand, it's part of me and it just so happens that my wedding, home and brand are all also parts of me. Is your branding an extension of who you are?

3- Just because you can do it all, doesn't mean you should. Find other experts that are able to do what you want to do, but can do it better than you could ever do it yourself. Delegating and reaching out to other talented people is a tool to use. For me, I built my entire website myself because I didn't have the budget to hire somebody, but now that I am going to be rebranding, I'm reaching out to people that I know can help me way better than I could help myself. Plus, but letting other people help, I am freeing up my time to focus on other aspects of business. Anybody out there a marketing pro and want to help me get my brand out there more?

Are the above things that you thought about when setting up your business? Are you thinking about them now?

Growing a Business With Intention

This past month has been huge for me. Not because of high sales or profit, but because of direction, purpose, inspiration and growth. For the longest time I felt like I was clawing along for my business, but that all changed a few months ago when I decided to stop clawing, to stop trying, to stop forcing and to start being true, honest and confident in myself and my business. My new direction was solidified after this post, when out of the blue Jess Lively called me to talk about a new collaboration (more on the collaboration to come in a future post!).

After talking to Jess on the phone, I just sat at my dining room table, perfectly still. My stomach was doing flips and the big-blue-peaceful-pool inside my gut was filled with the kind of joy that comes just before something life-changing is about to happen. I knew at that moment of stillness, something big and amazing was happening and that I would never exactly be the same.

Attending one of Jess's Business With Intention workshops has been on my radar for some time now, and collaborating with her offered me the opportunity to attend the Boston workshop. I was terrified to be traveling by myself, to a place where I didn't really know anybody, and to meet somebody that I really admired. However, keeping true to my goal for networking, along with the feeling of big things coming, was enough to motivate me to face my fears and just do it. Boy, am I so grateful that I did.


Not only am I kind of convinced that Jess is a long lost friend that I never knew I had, but she's one hell of a genuine person too. She's generous, giving, open, honest and she is passionate about serving others. Her workshop was exactly what I would have expected from such an amazing person - it was filled with purpose and intention, and it was 100% focused on helping each person build a more purposeful business.

We had an intimate group of 4 ladies plus Sophie, our Boston Foodie and Allison, Jess's Boston Assistant/stylist attend the Business With Intention workshop, and every single one of us came out with 6 new friends and allies in our purposeful business ventures. Jess led the group beautifully and spent a lot of time with each of us on our businesses. I can tell you that some amazing things are going to be happening for us 6 ladies - Elizabeth is about to blow the world away with her amazing statement jewelry and personal style; Ashley is finally taking her branding expertise and investing in her own perfect couture branding; Ashlee is helping guide GenY-ers find their purpose and change their lives; Sophie is going to teach all of us how to cook just as we'd like to; and Allison is helping us all through interior design and styling (and she's already working with me on a new project of my own!)

The first day was focused on business, while the second day was the Life With Intention Workshop. Again, we had an intimate group of 4 plus Sophie and Allison. Elizabeth joined me for the two day journey, by also attending the Life With Intention workshop, in addition to Sheerly and Patrick, who were such a pleasure to get to know! Just as she had done on the first day, Jess spent significant time with each of us, talking about our lives, dreams, goals and intentions. It was intense, but it was the good kind of intense - the kind of intense that leaves you on a high for weeks and weeks.

After the workshop was over, Jess hitched a ride back with me to NYC - we chatted about everything from our pups (her adorable Franklin and of course my Miss Juliet), to ice-cream sundaes and smoothie cleanses. Jess is one of those people that just makes life better (and long car rides) - she's contagious and I feel honored to have had the experience of getting to work with her and to know her better. If you ever have the chance to attend one of her workshops, I HIGHLY recommend it. However, if you can't attend a workshop, you should absolutely follow her website, which is filled with tips and purpose for life and business.

Over the next few weeks you will see all of the changes that I plan on making as a result of attending the workshops. While I would love to share it all now, I'm leaving it for a future post - but know that it's major, and positive, and filled with intention and purpose.

How do you bring intention and purpose into your business? Is it working for you? I'd love to hear all about it!

Sign up for all the Inside Scoop and BIG Announcements

Tomorrow I will be sharing the start of a new journey with you. A journey in which BIG changes will be happening, and BIG announcements will be made. As I move forward with making my business the best possible business it can be, I want to make sure my readers, customers and future clients can come along for the ride. While there will be announcements here on the blog, I will be sharing them through my new Newsletter first.

So please sign up, and let me share with you before I share with anybody else.

And since I know you value the space in your email box, I promise you won't be bombarded with emails from me. You can expect to get at most 5 emails from me over the next two months (containing really big announcements), and then one per month after that.

I look forward to bringing you on my journey to a better business, and sharing some big announcements with you in the Newsletter.

Custom Recap - 80's Themed 30th Birthday Invitations

Back in October of 2012, Danielle, the photographer behind Danfredo Photography, reached out to me with an awesomely awesome and super secret party collaboration. Danielle had gotten married a year before (on her birthday), but her wedding didn't exactly live up to her expectations. So for her one year anniversary (and her 30th birthday), she was looking to throw a huge 30th birthday celebration that would double as a top secret vow renewal. She told all of her guests to wear their best 80's attire and she provided the glow sticks, spin art (yes, spin art), neon colors, confetti and ballons. Just when guests thought things couldn't get wilder, Danielle and her husband surprised everybody with a rooftop vow renewal. The rest of the evening was spent singing, dancing, celebrating and getting paint splatter everywhere (ok, that's what spin art does!).

I had so much fun working on these invitations, and I think I perfectly married (ahem, pun, ahem) the crazy 80's theme with my own sophisticated style and typography. Here are the invitations I created for her special day.

To view an adorable video from their wedding day, please visit the Danfredo Rivera blog.

Delicate Floral Wedding Invitations - Antique Garden

In case you haven't noticed, there have been a lot of new additions to the Believe Notes Wedding Collection. With so many different styles to select from, I thought it would be helpful to highlight each design and tell you a little about how I envision the invitation being used.

First up, I would like to introduce Antique Garden.

If I were throwing a formal garden wedding, with soft pinks and greens, touches of cream and lace, these would be my invitations. They are elegant without being stuffy - think dark grey suites, big beautiful white tent, lush floral centerpieces, lanterns & candles....*sigh*

If you'd like to see more garden wedding inspiration, please visit my pinterest board, where I'm constantly adding new gorgeousness.

New at Minted - Inline Birth Announcements

I recently won an Editor's Pick for my "Inline" birth announcements, which were inspired by a custom project I did for baby Cruz. These modern, sophisticated birth announcements are now available for purchase over at Minted, and come in a variety of fabulous die cut shapes and paper options.

To view other designs available by Believe Notes, exclusively for Minted, please visit the Believe Notes Minted shop.