Monday, March 18, 2013

Custom Recap: Davis Family Branding

A few months ago I had the pleasure of working with a a member of my extended family, Gayle, who is my uncles mother, to create some really beautiful stationery for her and her husband, Ron. This past year, Ron and Gayle officially entered retirement, and decided to sell their home near Boston and split their year between a home in Florida and a home in Maine. Gayle was looking for a way to let family and friends know about their move, and how/where to contact them throughout the year.

The more Gayle and I chatted, the more I thought the project was along the lines of a family branding - so I went to work creating a style that we could use for calling cards, folded stationery and flat note cards. I came up with the idea of "Pine to Palm" since their year was spent half in the pines of Maine, and half in the palms of Florida.

I absolutely love the way everything turned out - the soft neutral colors, the gingham backer pattern and the blue envelope pull all of the different pieces together perfectly.

On their first drive down from Maine to Florida, Gayle spent a good portion of the multi-day drive writing notes to friends and family on her new folded cards - letting them know about the move.

She also keeps a stack of calling cards with her at all times, so that she can quickly give them to friends when they ask for her contact information. These cards might be my favorite part of the project, they are just so perfectly compact and pack a huge amount of information. These little cards clearly communicate what time of the year Ron and Gayle will be in Maine, and when they will be in Florida, plus their phone numbers and addresses for each location. What a great idea!

And the last element of the set is the flat stationery, which Gayle plans on using for special notes and correspondence. I love the idea of having an entire theme throughout all of the stationery you use, it's something that brands and businesses do - and I hope the trend catches on for families. It's such an organized, sophisticated way to represent yourself.

If you love the idea of family branding as much as I do, I would love to work with you and create your perfect set of stationery to represent all of the different aspect of your unique life. Contact me to start talking about making your ideas a reality.


  1. love this idea too! I just had a client ask for dual calling cards for her and her husband. They were so used to caring business cards around when they were working & they missed that. I LOVE your design elements!

    1. Thank you, Andrea! Yes, I also am SO used to having business cards on hand at all times - I'm pretty sure calling cards & mommy cards are the best ideas ever!

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