Monday, April 8, 2013

March 2013 Recap - Rebranding, Finding Purpose, and Custom Projects

Every time I get together with friends or family, they always ask "what's new", or "how's the business", and I always give the same answer "nothing new, business is good". But the truth is, there's a lot new, I just don't know where to start, and, since the questions are probably more courtesy than curiosity, I don't want to bore anybody with a long-winged answer about what's been going on with the business.

This month alone has been huge, so I thought I would do a recap, including things I already shared on the blog, and some of the things that have happened behind the scenes.

March started off with a bang, when I attended Jess Lively's Business and Life With Intention workshops up in Boston, MA. I met a group of amazing ladies and they encouraged me to take the next steps that my business truly needed. With their guidance and support, I decided to bring a more focused purpose to my business, change my business name, and start a newsletter. (ps - if you want to hear more about the business name and purpose, sign up for the newsletter). I've also been working with Jess on one heck of an awesome project, and I cannot wait to share the fruits of our labor in April.

With all of the new things going on, and adding a rebranding to my plate, my free time has dwindled to less than nothing. I have learned the beauty of outsourcing, and I have not been disappointed. My free time suddenly became very valuable, and hiring people to help me do the things I needed to do, but didn't have time to do, has been so nerve wrecking and rewarding. I didn't realize how much of a control freak I was until I decided to start letting go, but boy, I am so glad I did. I hired one of my most favorite designers (and friend) to create my new logo, and I cried when I first saw it. Guys, I just cannot wait to share it with you! I'm also going to be hiring somebody to rebuild/update my new website - I build the Believe Notes website myself, and I just don't have to time to fiddle with it. I'm also starting to think about hiring an intern, assistant, or marketing specialist to help free up some of my time for designing while still growing and marketing my business. (a formal announcement hasn't been made yet, but if you or somebody else you know is interested in joining me, please let me know!)

One of the biggest things for my new business is growing my portfolio. I want to offer brides the most stunning custom invitations ever, so I took a leap of faith and decided to waive my custom design fee in order to attract more brides. So far I have had mixed results, lots and lots of inquiries, but only a few bookings. The offer is still standing, so please continue to take advantage of it an spread the word.

Ironically enough, my #1 blog post this month was my curly hair guide. The post has gotten more than 10x my average views and was pinned over 200 times. I should have known that there were a ton of you curly girls out there, just waiting for the best tips ever - trust me, I've been there! I'm contemplating a monthly post dedicated to curly hair. Would you be interested in reading it?

Behind the scenes, my home is a wreck, my fridge is empty, and my eyeballs are so dry (from the constant computer screen exposure) that I started leaving eye drops next to all my hand lotions.

Speaking of outsourcing, my husband and I have decided it might be time to hire a cleaning service. Between my full-time job, business, and graduate school, and all of his overtime, we acknowledge that we just cannot keep up with daily maintenance. I'm a cheap chick at heart, so we've been waiting to see a groupon for a cleaning service.

But even thought our dining room table is covered in samples and my office has been taken over by orders and packaging supplies, I think it's all kind of great, because it means I am growing, growing, growing. Using social media efficiently has helped cut down a lot of my time during the day, but I think that once I add a few extra pairs of hands, I'll start to be able to breathe again.

Here are some of my personal highlights from March:

1- Finding my business purpose
2- Establishing a relationship with amazing specialty printers
3- Seeing my work in print in the latest issue of WellWed Hamptons magazine
4- Finishing up an amazing project with Jess Lively
5- Doing some logo work for a few local, talented photographers

So there you have it, my March recap. It's no wonder I sprouted my second grey hair! Thank you everybody for your continued support in my business and blog, if there's ever anything you want me to talk about or share, please let me know, as I want to give you as much value as possible - and, as always, I love comments, so please leave one if you're feeling the urge.


  1. Project complete, my dear!!! THEY ARE AMAZING!

    Thank you so incredibly much. Like boatloads.

    Now, on to the next. ; ) ; )

    1. Ahhh! I just got home and opened mine, I love them!! Yay! Upwards & onwards :)

  2. II can't tell you the awesome timing of me reading your blog and you talking about outsourcing and being a control freak. I feel like a failure in some aspects (shouldn't I be able to handle everything?) My office is a disaster and out of control so it's nice to know that I'm not alone.

    Years ago I got a cleaning service and haven't been without since. You still have plenty of cleaning and tidying up the house before they come but it's so wonderful that come every other week and I vacuum/sweep on the off weeks. I also strip the bed before they come and have them make the bed. It's wonderful that I don't have to stress about that. While I'm sure groupon has cleaning services coupon, I think they'll be more expensive and more turnover. After all it's bigger companies using Groupon. When I found my current housekeeper I walked down the street asking everyone if they had a housekeeper they could recommend. I wanted a mom/pop business and not a revolving door employment maid company. Good luck and looking forward to reading more about growing your business.

    1. Thanks for the tip, Christina! I think I have some legwork to do in order to find the perfect cleaning service :)


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