Thursday, March 14, 2013

3 Ways to Bring Purpose into Your Business

Just the other day I shared my experience with Jess Lively's Business and Life With Intention workshops, however I did not share how my own purpose changed/evolved because of the workshop. While I'm not completely ready to share all of the details, I am excited to share a few insights along with three key learnings that I think you can apply to your business immediately.

 1- Make sure that your brand is truly your brand. Does your company name really fit that special thing that you do, and does it roll off your tongue with pride when you tell others who you are? This was huge for me - and where I spent the majority of my focus during the workshop. It's also why I will be changing my business name in the very near future. I can't share the new name yet, but I guarantee that it feels to me like a warm comfy sweater I never want to part with (thanks to Elizabeth, for suggesting it! And thank you Jess for encouraging the brainstorm session that it resulted from!)

2- Does your branding actually fit you? I'm not just talking about your name here, but I'm talking about the design. The colors, fonts, textures, packaging, logos etc - do they all look like things you'd have around your house? Are they something that you're friends would see in the store and know immediately that it's so you? For a long time I felt like I needed my brand to be different and unique, but after much trial and error, what I found is that I actually needed my brand to be just the same as everything else in my life. Luckily, my colors and branding are very much my style - and in fact, if you were to have attended my wedding or walked into my home, you'd find yourself surrounded by the same whites, creams, aquas and corals that are also part of my brand. Correction, the style is part of my brand, it's part of me and it just so happens that my wedding, home and brand are all also parts of me. Is your branding an extension of who you are?

3- Just because you can do it all, doesn't mean you should. Find other experts that are able to do what you want to do, but can do it better than you could ever do it yourself. Delegating and reaching out to other talented people is a tool to use. For me, I built my entire website myself because I didn't have the budget to hire somebody, but now that I am going to be rebranding, I'm reaching out to people that I know can help me way better than I could help myself. Plus, but letting other people help, I am freeing up my time to focus on other aspects of business. Anybody out there a marketing pro and want to help me get my brand out there more?

Are the above things that you thought about when setting up your business? Are you thinking about them now?

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