Wednesday, April 10, 2013

Newsletter & Coffee Talk

 A few weeks ago I announced that I would be launching a newsletter as a way to better bring information and updates to all of you, and I am really excited to say that the first newsletter will be sent tomorrow! My friend and fellow designer, Brooke, helped me create a really beautiful template by coding it all nice & nice. Thank you Brooke!

So now that I have it basically finished, I want to share a few thoughts I have on the process.

First off, what is the purpose of my newsletter? As I began typing it, I really felt like I was sharing things two people might discuss while sipping caffé lattes at a local coffee house. It felt casual, comfortable and personal. I realized that I view this blog as the more formal form of communication, as if I was giving a presentation to a large audience at a conference. On the other hand, the newsletter is like all of the informal conversations that happen between friends before-hand. The newsletter is where I share with you how I feel, what I'm excited/nervous about, and what my big plans are. Maybe, in the future, you'll hear me formally address some of the topics here on the blog, and sometimes you'll hear about things that go on behind the scenes that are just between us coffee sipping friends.

So if you're interested in having coffee with me, once or twice a month, I invite you to sign up for the newsletter.

I'll also share some insights around my blog, shop, and products. It's important for me to give an accurate view of what it's like to grow a business, and the things that work and things that don't. I plan on offering up which blog posts were the most popular, what shop products sold the most, and what new products and offers I have available. Maybe I'll call this section of the newsletter a trend update?

So if you're interested in hearing about the posts and products that have been the most popular, I invite you to sign up for the newsletter.

If you want to hear about sales, promotions, and new items, I invite you to sign up for the newsletter.

And above all else, if you want to hear me talk, unguarded and openly, about the strategy, dreams, and goals for my business, I invite you to join the newsletter.

Sign up today, so that you get the very first newsletter, which is being sent out tomorrow!

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