Friday, May 10, 2013

Sincerely, Jackie

Folks, I am ready to share my little secret, the project that has been consuming every moment of my life lately, and the one thing that feels so true to my purpose, that I cannot even begin to explain it.

Back in February, I got a phone call from Jess Lively. It was out of the blue, and I sat, shocked, for quite some time after we chatted. She wanted to work with me. Somebody I have admired reached out to me, to work with me. It kind of knocked my feet out, I was so floored. Little did I know, but that conversation would change my life. It put into motion a new business purpose, new design projects,  new confidence, and a handful of new friendships.

In March, I attended Jess's Business and Life With Intention Workshops, where my future continued to take shape. I had been struggling with Believe Notes for some time, and I was allowing myself to make excuses for holding back the business because I felt like the business wasn't truly representing me and what I had to offer. During Jess's workshop, all of the participants were asked to write down the things that come naturally to them, and to think about how those things help people. I jotted down words like "talking, connecting, designing, simple, clean, quality, cherish, believing in yourself, vulnerability, let it be". As I wrote, I was getting more into the real meaning of who I am, and I was getting farther away from what I had set Believe Notes up to be. We went around the group and shared what we wrote, eliciting strategic thinking and feedback. When it was my turn, I was floundering a bit in connecting Believe Notes to my purpose. Then, Elizabeth interrupted and said "Jackie, you are so sincere in who you are, and I just don't think 'Believe Notes' is you".

Jess had kept saying that the things in your business should feel like a warm cozy sweater, so when Elizabeth said "what about 'Sincerely, Jackie'?", I was suddenly transported to a comfy spot in front of a fireplace, wearing my favorite sweater and sipping hot tea, I knew I had my new business name and purpose.

So, with that, the wait is finally over. I am so thrilled and excited to announce that, coming as soon as possible, Sincerely, Jackie will be my new name.

I love designing charmingly simple, yet perfectly sophisticated wedding invitations. I love getting to know my clients and becoming a part of their life - from weddings, to new homes and births. I love having the opportunity to do what I love and love what I do, and I am so excited to able to bring more of what I love into my business.

Over the next few weeks, you will notice new branding, a new blog & shop title, and some other small updates. As I continue to roll out Sincerely, Jackie, I will be sure to share what is happening and if there are any changes that you need to know about. I invite you to join me in my journey and I'd love to hear what you think of the new business direction!


  1. SO EXCITING!! I love that you've been putting everything into this and I can't wait for the big reveal. If it's anything like your header/logo then it'll be stunning.

    good luck!

    1. YAY! Thank you Elizabeth!!! This is just a preview of the logo, the full one is so amazing :)

  2. Awesome!!! I can't wait to see it live!!! : )


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