As you (hopefully) know, Designers Care was a HUGE part of 2012 for me. It’s pretty crazy to think that something that happened in mid-November could have such a huge impact on the entire year, but it most certainly did.
I learned a whole lot about business in just a single month with Designers Care, and what I’ve learned has helped me really sit and hash things out for both Believe Notes and Designers Care. Since I know a lot of people had eyes on Designers Care, and tons of designers participated by donating designs, I wanted to take some time to really talk through the behind-the-scenes things that went into getting the business up and running in the first place, and then all of the things that have happened since.
I wanted to create a shop that would sell products that were great quality and fairly inexpensive to make, so that I would be able to donate as much as possible. I also wanted flexibility to be able to sell small quantities and a variety of options, which would eliminate big printing costs. Having stamps created allowed me to spend a one-time fee for the creation of the stamps, and then use the stamps over and over with different colors, papers, inks, sizes etc.
During the month of December, I spent a lot of time thinking about the future of Designers Care and where I wanted to see the shop go. Closing down was never an option, since I genuinely believe in the purpose and message, but I knew I needed to make changes. I considered options such as creating a Designers Care Zazzle or Society 6 shop, which would remove me from having to spend so much time stamping, but at the end of the day, I stand by the original purpose of the shop, which is to have high quality, hand stamped designs. So there won’t really be any product changes moving forward, but there will be a lot of thought around business models and whatnot.
- Orders will only be filled on Saturdays and will ship on Mondays
- I will no longer be donating 100% of the money. While I haven’t worked out the exact percentages, I need to take out enough of the earnings to cover raw materials and operating fees
- Prices and shipping will increase slightly
- Suggested paper & ink color pairings will be on each listing
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