Common Mistakes Theme #2 - Test Things Out

So we're onto the second theme in the Mistakes Happen series - I'm sure you're already laughing at how similar Theme #1 sounded to you. Let's move right on into the second theme...


Theme #2 - Test Things Out

There are lots of techniques and tools out there, but just because other people have mastered them, doesn't mean you'll be able to pick it up over night. Test things out thoroughly before offering to charge money for it. Here's an example:

Remember these pretty pink silhouette little girl cards? We used little crystals on the fronts of the card, and I had heard somebody recommend self-sticking crystals, so I decided to use them. I spent hours attaching them to the cards, and once they were all done, I packaged them up and sent them off. A few days later my client emailed me to let me know that she got the cards, but all the crystals fell off. I was devastated. I reprinted all of the cards and used the clear crystals I had always used in the past (I knew they would stay glued forever!). The next day I wiggled each one to make sure they were secure, and then I sent them to my customer. My customer emailed me to say that the cards arrived and were in great shape, but that she had really needed pink crystals. I ended up mailing her a third batch of cards, without any crystals at all, so that she could try to find the exact pink ones she wanted. At the end of the day, my client was so fabulously understanding and patient, but I completely felt like a failure.

Lessons Learned:

• Don't ship something new until your positive it's good quality
• Communicate often - I should have told my customer that I was using clear crystals because the pink ones were back-ordered 
• Do more research - don't take just one person's opinion. Or if you are taking somebody's opinion, test out a sample of something first
• Double-check your work. When I switched to a new program for printing invitation envelope addresses, I found the new system botched a bunch of addresses. Unfortunately, I found out when my bride got all her invitations back.  

Anybody want to share how long their first orders with ribbons/crystals/bows/embellishments took to put together? Luckily my husband is super detail oriented, so he always helps me get things perfectly. But the very first order I had took us both nearly all night! 

Ready to learn a little more? Can you relate to Theme #3? It's all about learning to say no when people ask for favors - which is even harder when you know the person!

Common Mistakes Theme #1 - Rushing Isn't Always Good

Are you ready for the first theme in the Mistakes Happen series? Yes? Well, then let's just get right into it.


Theme #1 - Rushing Isn't Always Good

When I first opened my business, I was afraid to say "no" to any potential customers. Lots of times people would contact me and ask for rush orders. Instead of saying no, I would always try to do it. I'd make mistakes (usually by trying to cut corners to save time) and it would always end up costing me more to make the product than I got paid for. Here's just one example:

One of the very first orders I sold on Etsy was for a time-crunched customer. I was so eager to make my first sale that I agreed to have the cards to her within a week. I used an online printer that typically delivers to me within 3 days. All was going well until a blizzard hit New York and my online printer lost power. Panicked, I found a local printer, that was willing to print overnight for me. The local printer had crappy paper, and charged me 3x the price - but I did it anyway because I didn't want to let my customer down. In the end, I had the cards to her by the end of the week, but I lost a lot of sleep and money. The day after I mailed her the cards printed at my local printer, the gorgeous ones arrived in my mail from my online printer. I had to throw them out.

Lessons learned:

• Charge a LOT more for rushed orders (like, double the price you'd normally charge)
• Only agree to rush an order if you're actually able to do it. If it isn't possible, just say no
• If something happens, don't compromise the quality of your work
• Email your customer, tell them the situation, apologize, and offer something nice in exchange for their patience. I tend to offer free note cards, a stamp, or a coupon for a future order
• Slow and steady wins the race (this must be why I like turtles so much)

 Have you ever made any mistakes because you rushed? Would you mind sharing?

Coming up you'll hear more about Theme #2 - Test Things Out, and Theme #3 - Learning to Say No

Small Business Mistakes Happen, Learn to Fix Them

*yes, I know it says miskates. sh!t happens, what are you going to do about it?

I don't care what you call them - mistakes, mishaps, errors, learning opportunities, screw ups, whatever - they happen, so you better learn to deal with them. I've made a lot of mistakes since throwing myself into the self-taught world of stationery design and small business ownership. I've had little mishaps, big meltdowns, and many sleepless nights. However, I am a firm believer in learning from the past, and so lots of mistakes, means lots of learning. The mistakes weren't intentional, these things just happen, and if you have a small business, I am sure you could easily rattle off all of your "learnings" from when you started off. I'm glad the mistakes happened, because that's how I got to where I am today, and how I learned not to make the same mistake twice.

The "Mistakes Happen" posts aren't exactly ones I am proud to share. Nobody wants to admit that they've done something wrong, especially not to the whole wide blogiverse. But I'm confident that my experiences will be helpful for those of you just starting out. While you may be able to avoid some of the mistakes I've made, don't fool yourself into thinking that you'll never again make a mistake. I'm sure this little series of posts will be a continuous one, and I'll try to periodically reflect on things I've learned the hard way.

I've bucketed my mistakes into general themes, since that seems to be the way things happened. The three themes are:

Rushing Isn't Always Good
Test Things Out
Learn to Say "No" When it Comes to Doing Favors

I'm going to do a blog post on each theme, starting in about an hour with the first theme, so keep checking back throughout the week. In each post, I'll give one example of when that theme really tripped me up, and then give the lessons I learned for moving forward. Are any of your mistakes in themes? Have you had to learn some things the hard way?