3 Ways to Bring Purpose into Your Business

Just the other day I shared my experience with Jess Lively's Business and Life With Intention workshops, however I did not share how my own purpose changed/evolved because of the workshop. While I'm not completely ready to share all of the details, I am excited to share a few insights along with three key learnings that I think you can apply to your business immediately.

 1- Make sure that your brand is truly your brand. Does your company name really fit that special thing that you do, and does it roll off your tongue with pride when you tell others who you are? This was huge for me - and where I spent the majority of my focus during the workshop. It's also why I will be changing my business name in the very near future. I can't share the new name yet, but I guarantee that it feels to me like a warm comfy sweater I never want to part with (thanks to Elizabeth, for suggesting it! And thank you Jess for encouraging the brainstorm session that it resulted from!)

2- Does your branding actually fit you? I'm not just talking about your name here, but I'm talking about the design. The colors, fonts, textures, packaging, logos etc - do they all look like things you'd have around your house? Are they something that you're friends would see in the store and know immediately that it's so you? For a long time I felt like I needed my brand to be different and unique, but after much trial and error, what I found is that I actually needed my brand to be just the same as everything else in my life. Luckily, my colors and branding are very much my style - and in fact, if you were to have attended my wedding or walked into my home, you'd find yourself surrounded by the same whites, creams, aquas and corals that are also part of my brand. Correction, the style is part of my brand, it's part of me and it just so happens that my wedding, home and brand are all also parts of me. Is your branding an extension of who you are?

3- Just because you can do it all, doesn't mean you should. Find other experts that are able to do what you want to do, but can do it better than you could ever do it yourself. Delegating and reaching out to other talented people is a tool to use. For me, I built my entire website myself because I didn't have the budget to hire somebody, but now that I am going to be rebranding, I'm reaching out to people that I know can help me way better than I could help myself. Plus, but letting other people help, I am freeing up my time to focus on other aspects of business. Anybody out there a marketing pro and want to help me get my brand out there more?

Are the above things that you thought about when setting up your business? Are you thinking about them now?

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Tomorrow I will be sharing the start of a new journey with you. A journey in which BIG changes will be happening, and BIG announcements will be made. As I move forward with making my business the best possible business it can be, I want to make sure my readers, customers and future clients can come along for the ride. While there will be announcements here on the blog, I will be sharing them through my new Newsletter first.

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I look forward to bringing you on my journey to a better business, and sharing some big announcements with you in the Newsletter.

Designers Care: Growing a Second Brand

As you (hopefully) know, Designers Care was a HUGE part of 2012 for me. It’s pretty crazy to think that something that happened in mid-November could have such a huge impact on the entire year, but it most certainly did.

I learned a whole lot about business in just a single month with Designers Care, and what I’ve learned has helped me really sit and hash things out for both Believe Notes and Designers Care. Since I know a lot of people had eyes on Designers Care, and tons of designers participated by donating designs, I wanted to take some time to really talk through the behind-the-scenes things that went into getting the business up and running in the first place, and then all of the things that have happened since.

First – let’s start with how it got up and running.

I wanted to create a shop that would sell products that were great quality and fairly inexpensive to make, so that I would be able to donate as much as possible. I also wanted flexibility to be able to sell small quantities and a variety of options, which would eliminate big printing costs. Having stamps created allowed me to spend a one-time fee for the creation of the stamps, and then use the stamps over and over with different colors, papers, inks, sizes etc.

Starting up was fairly easy, with all thanks going to the Minted designer community for setting up a fund where people donated. I also received very generous donations from companies such as Simon’s Stamps, French Paper Company, and Envelopes.com, which helped provide me with enough paper, envelopes and stamps to get the shop up and running. Whatever wasn’t donated was covered by the fund, and luckily we had enough to get through the first wave of orders.

Fast forward to now, and I’m finding myself having to figure out the future of this shop. I’ve run out of almost all of my initial materials (except for the stamps) and there really isn’t enough money left to replenish everything. I also realize that the business isn’t set up legally (as a charitable donation with an appropriate Tax ID), and there are no real business processes or policies in place. There is also a challenge around the fact that I donated my time (and a LOT of it) to actually stamp all of the cards, and it was incredibly time consuming and began to take money away from Believe Notes (since I had to turn down paying design projects due to the time it took for me to handle Designers Care).

During the month of December, I spent a lot of time thinking about the future of Designers Care and where I wanted to see the shop go. Closing down was never an option, since I genuinely believe in the purpose and message, but I knew I needed to make changes. I considered options such as creating a Designers Care Zazzle or Society 6 shop, which would remove me from having to spend so much time stamping, but at the end of the day, I stand by the original purpose of the shop, which is to have high quality, hand stamped designs. So there won’t really be any product changes moving forward, but there will be a lot of thought around business models and whatnot.

While I still have some big fish to fry, I’ll be making the following changes in the very near future:

• Orders will only be filled on Saturdays and will ship on Mondays
• I will no longer be donating 100% of the money. While I haven’t worked out the exact percentages, I need to take out enough of the earnings to cover raw materials and operating fees
• Prices and shipping will increase slightly
• Suggested paper & ink color pairings will be on each listing

As I move forward in working through changes with Designers Care, I do plan to accept new designs. I will certainly make it clear and known when I am ready to accept new designs – I know so many of you are interested, and I am so appreciative of that!

Thank you to everybody that has helped Designers Care come so far, and thank you in advance for all you’ll do to help move the brand forward!